Recently we wrote a blog post about the benefits of never taking off your name badge.The blog itself dealt with the theories of one author, public speaker, entrepreneur and name tag connoisseur, Scott Ginsberg. His passion project for the past few years has grown into an accolade-filled myriad of public speaking engagements, various best selling books as well as several interviews and guest spots on prominent television networks.
Scott attributes his success to the exact moment he chose to make a very important decision: the decision to never take off his name badge. However insignificant, it was the repercussions of this social experiment that spawned one key belief: “Everyone should wear name tags, all the time, everywhere, forever.” He would soon credit this experiment as the foundation for the solutions sought to many issues beyond the scope of personal identification.
In his "Name Tag Manifesto", Scott details the reasons why something as simple as a name tag could have a grand societal impact. In part 2 of this series, we analyze the next few points to see the benefits of wearing a name badge.
The End of Dishonesty
“If everybody wears name tags, untruthfulness becomes extremely difficult.”
In our previous installment of this blog series, we reviewed a point in Ginsberg’s manifesto that dealt with the end of anonymity. With the end of anonymity as we know it comes the fruition of acknowledgement. In conjunction with this, point 6 concludes that the removal of deceit is in direct connection to the increase in acknowledgement brought about by the end of anonymity.With anonymity comes the potential for the manipulation of our own image. If this potential is removed, the potential for manipulation (and therefore dishonesty) is also removed.
The End of Hesitation
“If everybody wears name tags, we lower the threat level.”
With the end of anonymity described in the previous point comes the end of hesitation. There’s a certain threat level that is created in every moment of anonymity; the threat level being the potential for manipulation. If this is removed however, the threat level goes away and, by so doing, the end of hesitation. This point will come to be very significant when it comes to the next point in the list.
The End of Disengagement
“If everybody wears name tags, we build social capital.”Because the factor of hesitation is removed by wearing a name badge, a person’s engagement level automatically increases. With these 2 points we see one of the most important practices in businesses today regarding name badges: that the level of hesitation brought about by wearing or not wearing a name badge is in direct correlation to the amount of engagement (or disengagement) the wearer receives. This is perhaps one of the most important points in his manifesto simply because we see it in practice almost every day. The moment you enter almost any store or restaurant, all employees will most likely be wearing a name badge. One can even go as far as saying that is is because of this principle that companies like us exist. It is the end of disengagement that creates a need for products like ours.
The End of Incivility
“If everybody wears name tags, we are instantly and consistently accountable.”
A person’s name is their identity.If this is displayed proudly as one’s prominent identifying characteristic solely by wearing a name badge, certain actions seeded in incivility automatically become a thing of the past. Such things were described in Ginsberg’s previous points. A few examples would be the end of exclusion, strangers and societal conflict as a whole.
The End of Cultural Barriers
“If everybody wears name tags, we all speak the same language.”
Cultural barriers disappear once you know someone’s name. This point goes back to his point regarding the end of strangers. Once you know the person’s name you, by default, identify them by this particular piece of information. Without this information, your brain would default to identifying the person by other characteristics. Depending on the person, these identifying factors could lead to cultural barriers in connectivity and communication as a whole.
With this adopted theory of the universe, Scott has certainly gained much acclimation. Barriers commonly thought to be completely unrelated to something as potentially insignificant as a name badge are completely altered because of them. With these subsequent points, we begin to see a trend in Ginsberg’s manifesto: each point is interconnected in some way. The benefits of one point are in direct correlation to the those that follow it.