For many entrepreneurs, small business owners, and even large corporate entities, the right deal at the right trade show can make or break your business. Large purchase orders are placed, strategic acquisitions are considered, and strong partnerships are forged.
Every detail matters, from the pamphlets and products to the dry-cleaned suit and of course, the visible name badge. This is because knowing your name is important. It is the first step in what could be the deal of a lifetime. So before you head out for your next big trade show, consider these reasons for wearing a name badge.
There will be dozens, if not hundreds, of other people vying for a conversation with the right person. You need to make sure that when a person walks down the row of competition, they pick you to talk to. A name badge makes you more approachable. It is easy to start a conversation with you because you are already someone that they know.
Appear More Professional
Your name badge doesn’t just tell them who you are if also tells them what company you’re with. It is an extension of your brand. Every time they look at your name tag, they’re also looking at your company. When they remember your name, they remember your product, your service, and your offering.
Just by attending a trade show, you are already showing that you are serious about your company and what you offer. But if you want people to take your business seriously, then they need to take you seriously. So you need to make sure you are as professional as possible, and that includes a name badge. It is the final touch of a polished appearance.
Provide a First Point of Contact
Your name badge is the business card that you wear. It is the first exposure to your contact information and by far the most important one. It tells them your name and the company you are with. When they close their eyes to remember you, it is what they will see.
Your name badge is a small but critical addition to your wardrobe. In a trade show environment, it will draw prospects to you and initiate introductions. It elevates your personal brand and in doing so, also elevates your company’s brand. In the end, it could be the tiny detail that leads to the deal of a lifetime.