For many companies, nothing is as important as brand visibility. A company’s brand is often one of its most valuable assets and thus receives high priority when it comes to marketing dollars. Classic advertising plays an important role in brand visibility, but it is often other channels that have the greatest impact on branding.
One of those options is found through the use of company name badges. Company name badges have the unique ability to gain access to high value customers, key executives, and consumers that may not be reached through your classic channels. When matching company name badges are worn by all employees, the effect is magnified. So if you’re looking for a new opportunity to expand your brand’s reach, here is the impact that company name badges will have.
Company Name Badges
Everyone your employees come in contact with is exposed to your brand. Family, friends, the morning coffee barista, the bank teller, the gym attendant, the cab driver – anyone and everyone that your employees interact with while wearing your company name badge gets a glimpse of your brand. This can have a huge positive impact on your company’s identity because people will now associate it with a real human, giving your business a personal touch that many companies are never able to attain.
An enhanced customer experience is created at trade shows and conferences. There are certain times that are more important than ever for your company’s brand to stand out and trade shows and conferences fall into that category. When your team has matching name badges, your presence is amplified. A refreshing team spirit is created and your company presents itself as a well-oiled machine, with everyone on your team working in unison to support your brand identity.
Brand loyalty is reinforced at client and vendor meetings. When your team members are meeting with regular clients and vendors, name badges reinforce their ties to the company, not just themselves. This is critical if you want to create lifelong customers that will be loyal to your company, not just your employees.
Direct sales efforts provide increased brand exposure, not just one-time sales. When your team members are out selling or building a new client base, matching name badges are an essential part of their pitch. It not only brings credibility to your sales team, it also acts as the first step in what will hopefully be a lifelong client relationship and not just a one-time sale.
When it comes to return on investment, company name badges may be one of the best choices you make. Your brand exposure grows organically, brand loyalty increases, and new lifetime partnerships are formed. They are an easy addition to any business and more importantly, have an almost immediate impact on your brand, your employees, and your customers.