With the 49th annual Earth Day coming up on April 22nd, businesses are likely thinking about how they can honor Mother Nature—and boost sales.
Studies show that consumers are attracted to and prefer to do business with eco-friendly brands. A recent Nielsen global online study shows that the younger the customer, the more he or she considers the environment prior to making a purchase. Studies have also found that nearly three out of four millennials are willing to pay more for sustainability.
In this article, we will provide you with some sustainable ideas, such as reusable name badges, and other alternatives that your business can do to celebrate Earth Day—all year long. In fact, you might discover that some of these simple improvements can save you time and money.
Celebrate Earth Day With Name Badges and More
So here are seven “green hacks” your business can do to not only celebrate Earth Day, but also make a difference in your organization and the community all year round.
1. Ask Before Doling Out Unnecessary Paper or Plastic. If you operate a physical storefront, simply asking customers if they want a receipt, lid, or straw can have a big impact on how much paper or plastic you give away. If you offer to email customers’ receipts, they will be less likely to ask for a printed copy.
If every brick-and-mortar business asked these simple questions after each sales transaction, we could be saving an unbelievable amount of paper and plastic each year.
2. Invest in Reusable Name Badges. These small, cost-saving, environmentally-friendly items can have a huge impact on costs. Imagine how much time and money you could save by not ordering a new name badge with every hire.
Reusable name badges come with name inserts that will run through your existing printer without the need to download special software. It really couldn’t get easier.
3. Sell Reusable Shopping Bags. Why are single-use plastic bags so harmful? Plastic bags cannot be broken down, which can have a devastating impact on our environment, particularly our oceans, rivers, lakes, forests, and wildlife.
You can also opt out of using single-use plastic bags, like many big brand grocery stores. In fact, some grocery store chains only use reusable shopping bags, and charge a fee for paper or plastic bags.
4. Ditch Single-Use Coffee Pods. Providing a coffee machine in the office has become an expectation today. Going from your single cup machine to brewing an old fashioned pot is a great way to reduce the number of pods and K-cups that are thrown away.
Did you know that you can also mix old coffee grounds into soil? If you haven’t started an office garden, what better time of year than on Earth Day?
5. Opt for Laptops. Did you know that a laptop uses significantly less energy than a desktop computer? Not only are they better for the environment, but they cost a fraction of the price of desktops (depending on the make and model, of course). And with their portability, accessibility, and convenience, the majority of employees actually prefer them.
6. Go Solar. Companies today are making solar panels more affordable than ever before. Installing a few on your roof or in front of your location will require an investment, but one that will pay for itself over time in energy savings. It is also a visible “green” change that customers will notice and appreciate.
7. Track Your Energy Usage. The EPA created the Energy Star Portfolio Manager, which is an online measurement tool that benchmarks the energy performance of your business. Seeing how much energy your business uses can inspire more socially-responsible behavior among staff, such as shutting down computers and turning off lights and other electronics when not in use, which will decrease your energy bills.
Honor Earth Day All Year
Earth Day is great for raising awareness, but the environmental impact will be minuscule if businesses don’t implement these once-a-year ideas into their everyday operations.
If you are ready to begin implementing some of these ideas, first converse with your staff to get their feedback and input. Then, you can advertise your new “green” policies on your website, social media, and blogs. Posting and hanging in-store signs and window decals can also help attract customers and earn their loyalty.
If you are interested in learning more about reusable name badges, you can get started by clicking below.